about us | David Fales, Managing Director

     David Fales is a key member of the ambro.com team.  A highly successsful executive in advertising sales management, marketing and training, David's expertise enables media properties to quickly adapt to today's challenging market, grow market share, and monetize new opportunities -  while improving sales effectiveness and efficiency.  

     David doesnt' just talk.  He has 'walked the walk', having found strategies and tactics to win sales and marketshare in the positions of Ad Sales Director, Regional Sales Manager, Ad Manager, Associate Publisher, Publisher and Group EVP. David understands the challenges facing today's front line sales teams, as well as management's need to improve the P/L with smart strategies and tactics for both the near- and long-term.   

     His talents have consistently resulted in success at media publishing companies, large and small, in both the consumer and B-toB arenas, including Hearst, Ziff Davis, IDG, iVillage.com, CTW Sesame Street, Pearson's FamilyEducationNetwork.com, Professional Media Group, and InvestingChannel.com. (David managed iVillage teams on the landmark online sponsorship program with Ford Motor Company and six of its brands. This $5MM, 2-year integrated program included 70MM impressions, community and social networking programs, and on/offline promotions.)  

    David has more than ten years' experience sales/management of online ad programs, including  extensions of magazine brands, and pure-play internet media brands.  His experience includes impression-based advertising on sites and newsletters, lead-generating sponsored web seminars, site sponsorships, and enewsletters among many offerings including CPM, CPC, and CPA approaches. He is expert at RFP rapid-response techniques, as well as consultative selling of large-scale, integrated programs, including the development and sales profitable brand extensions including live events sponsorships and exhibiting, and custom publishing.  

     David's strengths also include teaching time/territory management techniques and tools;  creating presentations and proposals that win the business; how to generate compelling sales collateral and leave-behinds that carry messaging to unreachable key-decision makers and influencers; and document management techniques needed to speed up-to-date sales materials from management to marketing to sales directors, online and in print.

      His leadership has been recognized in the industry; for instance he was invited to present "Leveraging Your Media Brand Online" at a Folio Conference. His sales training and coaching is grounded in proven sales systems specific to media sales, while continually developing and embracing new best-practices to meet changing market/buyer/seller dynamics.

Contact Dave here: fales.david@gmail.com

Book Notes
Internet Sales Guidebook: Selling, Managing & Marketing Web 3.0 Media Brands by Daniel Ambrose

"We've partnered with Daniel Ambrose, one of the magazine induustry's most talented sales coaches to bring you this unique guidebook....And now he has literally written the book on Internet Sales."  Diane Schwartz, VP Group Publisher, Media Industry Newsletter