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Internet Sales Guidebook

Selling, Managing and Marketing Web 3.0 Media Brands, by Daniel Ambrose

In 2006 I did the first of my seminars for Media Industry Newsletter, where, for almost $1,000 per person, I discussed how to sell Internet advertising, and, in particular, how to sell Internet advertising in conjunction with magazine advertising.  I called it Hybrid Media Sales.  The response to that seminar was so positive that I have done many seminars since then, and, in many cases, participants have hired me for consulting or to conduct internal planning or sales training seminars for their companies.

Let me introduce my Internet Sales Guidebook; Selling, Managing and Marketing Web 3.0 Media Brands. This book is an attempt to ‘can’ the popular Hybrid Media seminar and to more fully flesh out what it takes to become a successful online publisher.  My goal was not just to show ‘how to sell,’ but how to sell profitability which requires a survey of the entire business model; how to configure the business from infrastructure to content to marketing and research to sales. 

Print publishers, in particular, will find the point of view of the book to be refreshing and reassuring, because I help readers understand how the business model they are used to -- paid circulation or controlled circulation print publishing -- relates to successful Internet publishing.  And you’ll learn how the two media -- Internet and print -- complement rather than compete with each other from the point of view of the publisher and of the advertiser.

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