Join a MIN Internet Advertising Sales Workshop

Spend a little, make a lot;

Since March, ambro.com has been working with Media Industry Newsletter to produce Internet Advertising Sales Workshops.  Each has sold out, so book now!

Now you have the opportunity to participate in new, more specialized workshops; separately developed for the B2B publishing community and for the consumer publishing industry.

The B2B session will addess the special considerations and strategies especially of concern to tighly focused, and controlled circulation publishers.  Sign up here.

Here's what past participants have said.

“This workshop not only gave the big picture of how to sell Internet advertising and hybrid print/Internet packages effectively, but also was filled with practical tips and tricks that I expect our business to profit from right away. I rate it a 10 out of 10.” – Ted Bahr, President, Software Developer Times

“This was an excellent seminar that gave me exactly what I was looking for.” – Bill Springer, Diversified Business Communications

The Consumer magazine sessiion will address the unique needs of consumer advertising sales operations.  We'll answer the question; if I am successful online, won't I kill my magazine?  And we'll talk about the specific interests and needs of online advertisers.  By the end of the day, you'll have a road map for success.  Sign up here.   here's what past consumer magazine attendees have said.

“Dan was awesome!” – Ellen Bollinger, The Nation

“Dan Ambrose was an engaging speaker – very knowledgable and added his energy to the seminar. He's a great public speaker.” – Lisa Kaplan, Time Inc.

How do Print and Internet Media work together?

Advertisers have known for decades they need multiple media to best deliver their advertising messages.  That is,  or course, what media plans are all about.  But never before have publishers had a clear message about why to buy an entire package from their brand.  Now Hybrid Media give you that reasoning.  Take a class above or contact us to learn more.

Data you have, vs. the data you don't.

Many of us who sell magazine advertising have felt, no we've known, that marketers under-value our media.  Reams of research has been developed to show the power and the cost effectiveness of magazine advertising.  Now, here, from Harvard Business Review, is another view that supports our assessment.  Over-using promotions, says the author, has devalued, in some cases permanently damaged, many brands.  And it appears to be the result of the -- surprise, surprise -- short term focus of brand management on data they have -- immediate sales data from store check-out scanners showing the short term effects of price promotions -- vs. data they don't have -- data demonstrating the base-line value consumers place on a branded product. This baseline value is built with advertising, but reduced by price promotions.  Read the free executive summary here. Advertising sales people can and must do a better job of articulating the value of their service, and of helping adveritising planners learn how use media more consistently. Contact us to learn proven ways to structure your sales persuasion whether verbally or in a sales presentation.

We're just getting started with this newsletter.  Tell us more about what you'd like to hear about.