about us

ambro.com, corp. was established by Daniel Ambrose in 1994 to provide management consulting on strategy and tactics to media companies. We provide experience, analytical thinking and training that solves problems while creating success for clients. Our philosophy includes a close working relationship with clients so their involvement in the planning and recommendations results in a better understanding of the strategy, which leads to greater results. We do more than provide prescriptions for our clients, we provide inspiration and care.

Our clients come to us to learn how to sell advertiing, how to sell print advertising, how to sell Internet advertising, and especially how to sell integrated advertising packages -- print + Internet + other media.  And sometimes the quest is how to sell more advertising with fewer sales people.

company profile

ambro.com, corp. offers clients a wealth of experience in a variety of areas all related to exploring, defining and developing new opportunities in media. We helped iVillage.com become a leader among Internet startups with its innovative approach to advertising sales. Later we assisted iVillage in redefining its business strategy to create a "women's network" strategy. In addition, ambro.com consulted on the first advertising sales forecasts for About.com. And then we explored spinning off the company's "software platform" as a separate business. With our help Medical Economics leveraged its hugely successful "Physicians' Desk Reference" onto the Internet at PDR.net. We worked with MGM Home Entertainment Division developing the opportunity in home video rentals as a new advertising medium. Our work spans relationships in consumer media, business-to-business media and children's media. We've worked for large businesses like General Electric, one-person startups such as HireMinds.com (a one-person startup, now mediabistro.com) and companies as diverse as American Spectator and Mother Jones.

services

      Business Planning

• Strategic Sales Tactics (SST) Training

• Company and Brand Positioning

• Content Strategies
• Internet Strategy
• M & A Strategy
• Market Evaluation

      Revenue Generation: 

      How to Sell (more) Advertising

 

• Cross-Media Packaging
• Market Positioning
• Presentations
• Promotion Strategies
• Revenue Forecasting
• Sales Management Training
• Advertising Sales Training

      How to Sell Print Advertising

• Basic Sales Tactics
  • Prospecting
  • Engaging
  • Persuading
  • Closing
  • Negotiating
• Hybrid Media (print + Internet) sales pitching

• Strategic Sales Tactics Training                                                 (Ziff-Davis structured, solutions selling, sales training.)

• No Trust No Transaction

 

      How to Sell Internet Advertising

 

• Internet Advertising 'Product Knowledge'
• Internet Advertising Systems

• Internet Advertising Sales Strategies and Tactics

• Internet Advertising Metrics
• Internet Advertising Packages
  • Webinars
  • White Papers
  • Integration
  • Lead Generation
  • Video
  • eLetters
  • Social Media
  • Sponsorships