about us

ambro.com, corp. was in 1994 to provide management consulting on strategy and tactics to media companies. We focus on revenue generation, especially strategy, tactics, training and skills development for advertising sales.  We can show you how an investment with ambro.com will be the highest ROI investment you make this year. 

We provide experience, analytical thinking and training that solves problems while creating success for clients. Our philosophy includes a close working relationship with clients so their involvement in the planning and recommendations results in a better understanding of the strategy, which leads to greater results. We do more than provide prescriptions for our clients, we provide inspiration and care.

We take the same "problem-solution" approch to helping our clients that we teach sales people to do with their advertising sales prospects.  Every client is different, but we can apply best practices from one to another through customized curricula in how to sell print advertising, how to sell Internet advertising, and especially how to sell integrated advertising packages -- print + Internet + other media. 

company profile

ambro.com, corp. offers clients a wealth of experience in a variety of areas all related to exploring, defining and developing new opportunities in media. We helped iVillage.com become a leader among Internet startups with its innovative approach to advertising sales and trained it's first sales force. Later we assisted iVillage in redefining its business strategy to create a "women's network" strategy. In addition, ambro.com consulted on the first advertising sales forecasts for About.com. Then we explored spinning off the company's "software platform" as a separate business. With our help Medical Economics leveraged its hugely successful "Physicians' Desk Reference" onto the Internet at PDR.net. We worked with MGM Home Entertainment Division developing the video advertising opportunity in home video rentals as a new advertising medium. Our work spans relationships in consumer media, business-to-business media and children's media. We've worked for large businesses like General Electric, one-person startups such as HireMinds.com (a one-person startup, now mediabistro.com) and companies as diverse as American Spectator and Mother Jones.

services

      Revenue Generation: 

      How to Sell (more) Advertising

 

• Cross-Media Packaging
• Market Positioning
• Presentations
• Promotion Strategies
• Revenue Forecasting
• Sales Management Training
• Specific Advertising Sales Skills Training
  • Time and Territory management
  • Prospecting
  • Getting (more) appointments
  • Opening the sales conversation
  • Presentations and presenting
  • Proposals
  • Probing for objections
  • Probing for opportunities
  • Handling Objections
  • Negotiating
  • Closing

      How to Sell Print Advertising

• Basic Sales Tactics
  • Prospecting
  • Engaging
  • Persuading
  • Closing
  • Negotiating
• Hybrid Media (print + Internet) sales pitching

• Strategic Sales Tactics Training                                                 (Ziff-Davis structured, solutions selling, sales training.)

• No Trust No Transaction

 

      How to Sell Internet Advertising

 

• Internet Advertising 'Product Knowledge'
• Internet Advertising Systems

• Internet Advertising Sales Strategies and Tactics

• Internet Advertising Metrics and Research
• Internet Advertising Packages
  • Webinars
  • White Papers
  • Integration
  • Lead Generation
  • Video
  • eLetters
  • Social Media
  • Sponsorships

      Business Planning

• Business Plan development
• Company and Brand Positioning
• Content Strategies
• Internet Strategy
• M & A Strategy
• Market Evaluation