about us

ambro.com, corp. was established by Daniel Ambrose in 1994 to provide management consulting and venture services to media companies. We provide experience and analytical thinking and training that solves problems while creating success for clients. Our philosophy includes a close working relationship with clients so their involvement in the planning and recommendations results in a better understanding of the strategy, which leads to greater results. We do more than provide prescriptions for our clients, we provide inspiration and care.

company profile

ambro.com, corp. offers clients a wealth of experience in a variety of areas all related to exploring, defining and developing new opportunities in media. We helped iVillage.com become a leader among Internet startups with its innovative approach to advertising sales. Later we assisted iVillage in redefining its business strategy to create a "women's network" strategy. In addition, ambro.com consulted on the first advertising sales forecasts for About.com. And then we explored spinning off the company's "software platform" as a separate business. With our help Medical Economics leveraged its hugely successful "Physicians' Desk Reference" onto the Internet at PDR.net. We worked with MGM Home Entertainment Division developing the opportunity in home video rentals as a new advertising medium. Our work spans relationships in consumer media, business-to-business media and children's media. We've worked for large businesses like General Electric, one-person startups such as HireMinds.com (a one-person startup, now mediabistro.com) and companies as diverse as American Spectator and Mother Jones.

Services

Business Planning

  • Strategic Sales Tactics (SST) Training
  • Company and Brand Positioning
  • Content Strategies
  • Executive Search
  • Internet Strategy
  • M & A Strategy
  • Market Evaluation

Revenue Generation

  • Cross-Media Packaging
  • Market Positioning
  • Presentations
  • Promotion Strategies
  • Revenue Forecasting
  • Sales Management Training
  • Advertising Sales Training

Book Notes


Selling to VITO; the Very Important Top Officer
by Anthony Parinello

If you sell advertising you have suffered the indignities, and dodged the slings and arrows from many different kinds of clients and how hard it is to get to see them. The most frustrating, for many of us, are the lowly media planners and buyers who think of themselves as “decision makers” when in fact that only decide what to recommend to the client. These buyers are so often feted by so many of your competitors that they have started to think of themselves as celebrities. Learning how to break through that game at the highest, or the lowest levels, is what this book is about. The author didn’t intend that. He wrote a book about selling to the “C-suite” executive that is protected by secretaries and minions. But if you treat your clients like CEOs your success will put you one day in the C-suite yourself. The most important lessons here have to do with how you use the time when you do get an appointment. continue

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