Survey of SMB Advertisers
https://borrellassociates.com/releases/results-from-borrells-2021-local-advertiser-survey/
Daniel M. Ambrose
What Local Ad-Buyers Want:
Observe, Hypthesize, Query.
Micro-Coaching for Results: A Little Coaching Goes a Long Ways
https://www.sellingpower.com/18488/how-microcoaching-can-take-your-sales-team-to-the-next-level
Google on the Path to Purchase for B2B
https://digiday.com/sponsored/5-new-paradigms-for-b2b-technology-sales/
Selling Ads and the Cookieless Future
https://digitalcontentnext.org/blog/2021/09/13/two-truths-and-a-lie-why-what-you-think-you-know-about-identity-will-hurt-you/
Is texting the new email?
https://www.wsj.com/articles/sorry-i-missed-your-text-messaging-is-the-new-email-11661917283?st=ka800w5qvzbcneh&reflink=desktopwebshare_permalink
Social Media Born With Seeds of Demise
https://www.socialmediatoday.com/news/the-history-of-social-media-infographic-2/559273/
Is This the New News-Business Model? 2
Soooo many times, it has been said that content is king. But how content is delivered, and how it’s bundled, is equally important. A king without an army is a very weak ruler, if ruling at all. The army around king-content is the tactical execution that distributes it, delivers it, […]
All Together Now: Environment Matters
Advertisers care about their results. Results are influenced by environment. Why don’t advertisers care about the environment their ads run within? More important, how can ad-sales executives induce buyers to care enough to pay for a premium environment? I have taught sales training and blogged on the idea that […]
