about us | daniel ambrose bio.

Daniel M. Ambrose, Managing Director, launched ambro.com, corp. in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

At the New York Times Co. Ambrose initiated successful relationships with CBS Radio for daily "Raising Kids in the 90's" vignettes; with PC World for a joint venture, "Smart Computing for Kids"; with the Software Publishers Association for a joint promotion "Fun With Computers and Software"; with the American Medical Association for the "Healthy Kid Guide"; and with the Children's Miracle Network for "Miracles Can Happen."

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

Ambrose entered the parenting publishing arena by founding Fathers Magazine with partners Reed Phillips and Duncan Spencer.  Fathers was a much lauded start up, but suffered from funding shortages subsequent to the Crash of 1987.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Book Notes


Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith

This little book will help you sell advertising more than any other currently on the market.  Advertisers don’t want to own the spots, or the banners or the pages we might sell them.  They want to own the results of the advertising expenditure.  And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue