consumer media clients

About.com 

American Horse Publications

Association of Alternative Newsweeklies

Beliefnet.com 

Boston Magazine

City & Regional Magazine Association

Compass Marketing

DRG

Florida Magazine Association

F&W Publications

Eating Well Magazine

Hearst Corp.; Home Arts.com 

iVillage

James G. Elliott Company

Kaboose, Inc. 

Lamaze Interntaional

MPA - Magazine Publishers of America

MaMaMedia 

Metrocorp

MGM Home Entertainment, Inc.

Mother Jones Online

New York Magazine and NewYorkMetro.com

Palm Springs Life (Desert Publ.)

Parade Magazine

Primedia Corp. 

PearsonEducation.com

Philadelphia Magazine 

Rainbow Media Holdings LLC

Smithsonian Magazine Online 

SportingNews.com

TV Guide Magazine

Vault, Inc.

Women.com
(now a part of iVillage)

Worth Magazine Online

customer endorsements:

Consumer Publishers:

"In my 8 years as a sales pro, I have sat through numerous training programs.  Yours was the first that I found to be real, valuable, and (most importantly) effective."

Freddy Cavin

Vault.com

 
“we sold a lot of advertising off your recommendations.”                                

Dave Andrick,

Sales Director,

Primedia Equine Network

"business plan consultant extraordinaire. Without his guidance framing the financial projections for that original business plan, I would never have been able to raise money.

Laurel Touby

Founder and Cyberhostess

Mediabistro.com

“I think the training went really well to an audience that was somewhat hostile at the beginning. In the end, the buzz I got was that they were all quite happy about the training and the presentations.”

Dave Evans,

General Manager, Online

New York Magazine

“I enjoyed your class.  It always amazes me how much saying things out loud makes them so much more crystal clear to me.  I needed that session.”

Barbara Tanner, Primedia Scrapbooking

 
“Dan Ambrose was an engaging speaker – very knowledgeable and added his energy to the seminar. He’s a great public speaker.”

Lisa Kaplan, Time Inc.

 
“Your presentation was great, professional yet approachable. I’m looking forward to putting this into action.” 

Debbie Hanni, Creating Keepsakes

 

“…this was great...not like the kind of training I have been exposed to before."

Dave Branch,

Group Publisher, Sail & Power & Motoryacht.

Book Notes


Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith

This little book will help you sell advertising more than any other currently on the market.  Advertisers don’t want to own the spots, or the banners or the pages we might sell them.  They want to own the results of the advertising expenditure.  And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue