training | hybrid media sales training
Almost every media company is selling Internet advertising in addition to it’s core media advertising. Print, broadcast, cable, all are delivering content digitally and selling advertising on multiple platforms. Hybrid Media Sales training programs train your sales people on all the key product knowledge for how to sell print (or TV) and Internet advertising together, in the same package or proposal. Of course that includes how to sell Internet advertising in particular. And Hybrid Media sales shows sales people and management the philosophy and tactics to enable them to sell Internet Advertising with, rather than against, their core media.
Hybrid Media Sales training will:
- Get your sales people charged up to sell internet advertising.
- Show your sales people how to sell Internet advertising WITH the print or radio or television advertising they currently sell.
- Take the mystery out of online sales.
- Show sales people and sales management how to package Internet together with other media.
- Show sales people and management how Hybrid Media packages are more cost effective for advertisers in addition to profitable for media companies.
Hybrid Media Training seminars:
- One day Hybrid Media ‘bootcamp’ seminars will send your sales people out to sell basic online media packages the day after. Seminars are customized to your market and your properties particular selling proposition.
- Two day Hybrid Media ‘advanced training’ seminars will prepare give you the most value for your training dollar because your sales people will be prepared to pitch very large, complex media packages to your biggest advertisers: This includes workshop time on specific problem accounts. These sessions are customized to your market and your property, and sales people leave with a specific sales plan on a big account.
Internet Sales Guidebook; Selling, Managing and Marketing Web 3.0 Media Brands,
by Daniel Ambrose
This book covers what you need to know to successfully build, manage and sell advertising for an Internet media site: Infrastrure, Content, Research, and Sales strategies, it is all here.
Buy it now.