training | hybrid media sales training
Almost every media company is selling Internet advertising in addition to it’s core media advertising. Hybrid Media Sales training programs train your sales people on all the key product knowledge related to internet advertising, and shows them how to sell with rather then against their core media.
Hybrid Media Sales training will:
- Get your sales people charged up to sell internet advertising.
- Show your sales people how to sell Internet advertising WITH the print or radio or television advertising they currently sell.
- Take the mystery out of online sales.
- Show sales people and sales management how to package Internet together with other media.
- Show sales people and management how Hybrid Media packages are more cost effective for advertisers in addition to profitable for media companies.
Hybrid Media Training seminars:
- One day Hybrid Media ‘bootcamp’ seminars will send your sales people out to sell basic online media packages the day after. Seminars are customized to your market and your properties particular selling proposition.
- Two day Hybrid Media ‘advanced training’ seminars will prepare give you the most value for your training dollar because your sales people will be prepared to pitch very large, complex media packages to your biggest advertisers: This includes workshop time on specific problem accounts. These sessions are customized to your market and your property, and sales people leave with a specific sales plan on a big account.
|
Book Notes
Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith
This little book will help you sell advertising more than any other currently on the market. Advertisers don’t want to own the spots, or the banners or the pages we might sell them. They want to own the results of the advertising expenditure. And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue
|
