Welcome to ambro.com

Media companies grow revenue, profits, and the value of their businesses by engaging ambro.com consulting and training services.

For almost two decades, our clients have benefitted from our focus on the capturing new revenue streams and challenges of selling integrated programs including advertising and sponsorships online, in print, related events and custom publishing.   

     The market has changed. Your selling must change, sooner or later.
ambro.com makes it happen for you sooner.

Some clients:

click here for a full list of our clients

Winning Strategies and
Immediate Results

Whether it is market positioning, sales management and training, cross-media packaging, promotion strategies, revenue forecasting, presentations or technical infrastructure planning, ambro.com has the experience and the resources to deliver a winning result.

We have drafted the business plans that expanded iVillage to a network strategy, launched Mediabistro.com, and Beliefnet.com, and we have consulted on strategy and tactics for a multitude of other online media businesses.

You have come to the right place to hire the savvy, the expertise and the energy that sold an unprecedented 16 page magazine ad-unit to Columbia Pictures, conceived and sold a one-hour TV special to Procter & Gamble that appeared 9 times on the Family Channel, put Child magazine on Adweeks ‘10 Hottest’ list, and plotted the strategy and positioning that made iVillage one of hottest early dot-com media successes. (more about us)

Masters of Media Selling

Next up:  New York City;  

January 29 & 30, 2013

Masters of Media is a comprehensive course; two days, covering time and territory management; presentation structure & delivery, probing, objection handling, and closing skills. 

     After successful NYC and SF debuts, with atttendees from CBS Interactive, NewsCorp, OpenTable, Cars.com and many more,  sophisticated advertising sales training is back.  Based on the sought-after Ziff-Davis structured selling approach updated for the 21st century. 

     We created this program for ad-supported media who aren't satisfied with their low number of calls per week, their sales people not being able to get the right appointments at the right time, and those who aspire to close a greater percentage of their prospects. 

     For a free 30 minute on-demand webinar introduction to Masters of Media Selling go here. Space is limited.

Everything is Different Now

The 2008-10 Recession, the digital transformation and the bursting of the print bubble demands new strategies and skills. "We're not in Kansas any more Toto!"  Get the new sales strategies and skills to thrive in 2012 & 13 here.

Q: Our company has    experienced sales people. Why train?

A: Super-star major league baseball hitters take batting practice every day.  The market changes, customers change, and your competition keeps investing in finding a way to beat you.  Training and skills development is the only way to stay current or get ahead. Agreeing to the need to invest in sales skills isn't an admission of ignorance or incompence or defeat, it is a recognition of how challenging the sales environment is, and how important sales effectivness is.  Learn more here about how ambro.com's customized training works for the varying skill-sets on your staff.

Hybrid Media Sales Training

We teach how to sell Internet advertising media along with your ‘core’ media.  We invented Hybrid Media Sales strategies and tactics to teache media reps and management how to sell Internet advertising WITH their ‘core’ media rather than against it. continue

Strategic Sales Tactics Training

We teach advanced skills for how to sell advertising. Strategic Sales Tactics (SST) Training gives your sales organization the tactics and skills to make more sales, bigger sales and how to gain market share. continue

An Advertising Sales Manifesto

Today, about a million executives are engaged in selling advertising in the United States alone. What once was a gentile pursuit is now a fiercely competitive game. Advertisers have more choices then ever before. To break through and to stand out in the forest of choices that advertisers see requires greater sales-person-ship than ever before.

Sales skills are not innate. They are learned. Some sales people do seem more ‘natural’ than others, but even they get better with experience and with learning. Our mission is to teach you or your staff how to sell print or Internet advertising more effectively.  We help you improve your own sales skills, and help you teach sales skills to your staff. Selling advertising is your most profitable revenue stream, if not your only one.  Make it a priority to do it well.  continue

Our latest columns;

MediaPost's OnlinePublishing Insider:

Every Ying has a Yang, and every Problem a Solution

Newtons Third Law of physics says that ever action has an equal and opposite reaction.  One example of how this applies in business is...

Publishing Management in an RTB World

Darwinian evolution is warm and fuzzy compared to the nearly infinite competition on the Internet.

Read More 'Insider' columns here.

Internet Sales Guidebook; Selling, Managing and Marketing Web 3.0 Media Brands.

This book is covers all you need to become a successful online publisher. 

Other Book Notes