media glossary - J
java
A programming language developed by Sun Microsystems. Applets written in Java include their own software players, so you can download and run them on any computer.
journal entry
Vehicle or document used to introduce financial information (a transaction) into an accounting system.
JPEG or JPG
Joint Photographic Experts Group: A file encoding standard for compressing images which reduces the size of image files up to 20 times. JPEG files have .jpg at the end of the file name.
junior spread
Two half pages of advertisement next to each other. Same ad caption runs from one page to the other. Junior Spreads may run across the top halves of opposing pages or the bottom halves of two opposing pages.
justified
Typeset copy that has flush left and flush right margins. |
Book Notes
Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith
This little book will help you sell advertising more than any other currently on the market. Advertisers don’t want to own the spots, or the banners or the pages we might sell them. They want to own the results of the advertising expenditure. And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue
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