media glossary - K
kerning
In typesetting the removal of (white) space between pairs of letters that would otherwise appear to have too much space between them.
key code (key)
A group of letters and/or numbers, colors, or other markings used to measure responses from specific ads usually to determine the effectiveness of media, lists, advertisements, offers, etc.
key line
Indicates shape, position, or size for elements such as halftones, line sketches, etc.
kilobyte
One thousand bytes, actually 1024 bytes.
known virus
Any virus that SAM can detect and identify by name. |
Book Notes
Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith
This little book will help you sell advertising more than any other currently on the market. Advertisers don’t want to own the spots, or the banners or the pages we might sell them. They want to own the results of the advertising expenditure. And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue
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