media glossary

T

tab page
A page in a tabloid format publication. Page size is larger than a standard magazine page.

tabloid
A newspaper of condensed format usually presenting news in a concise form; as opposed to a broad-sheet newspaper. Variety is tabloid, The Wall Street Journal is broad-sheet.

takeover
The acquisition, seizure, control or management of one business by another. Assets may be acquired by purchase, exchange of stock, merger, or court instructed action.

tangible assets
Tangible assets can include cash, property etc.; assets that can be weighed, measured or counted. Literally, physical and material things which can be touched.

targeted marketing
Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market.

TCP/IP The "Transmission Control Protocol" and the "Internet Protocol."
The basis of a full-fledged Internet connection.

TCP/IP stack
Software for managing Internet data packets on your computer.

tearsheet
An unbound copy of an ad page. In order to verify ad placement in a particular issue, two tearsheets of each ad placement accompanies the billing invoice.

telemarketers
Employees who sell various forms of advertising space, as defined by a particular magazine, over the telephone. (See Inside Sales)

telephone reseller
A company that buys telephone transmission services at bulk rates for resale to the public for a profit.

TELNET
An Internet program that allows you to log into other Internet-connected computers.

tera, giga, mega, k or kilo
Often preceding the words bytes or bits. Kilo or just "k" means thousand. Actually when it comes to computers, it means 1024, but just ignore that for now. Mega means million, giga means billion, tera means trillion.

term
Time period for which subscriber orders a publication or some business deal is contracted.

terminal A point of computer input or output. Many terminals have a keyboard plus a printer and/or display electrically linked to a computer.

terminal emulation
Communication with a remote computer by which your PC acts as a terminal connected to it.

terms
1)Conditions and requirements as set forth in a sales proposal or a contract
2)Conditions and requirements having to do with the timing of payments.

text
The body matter of a page or book, as distinguished from the headings.

TIA
The Telecommunications Industries Association develops and sets telecom network and equipment standards. (202-457-4912)

till forbid
Instructions to a publisher to continue to run an ad until advised to stop.

tipping
The gluing of a page to a signature or cover. Often used for supplied inserts.

token ring
The networking scheme most closely associated with International Business Machines Corp. (IBM). The term comes from a type of data packet, called a token, that is used to keep multiple computers on a network from talking at once. Each user's turn comes as the token passes in turn around the ring of computers on the network.

tombstones
Legal financial notices run as advertisements.

total folio
Total number of pages in a printed publication. Includes all editorial, all ads, all inserts, covers, and reader service cards.

trade out
To barter, trade or exchange goods or services for other goods or services without the use of money, i.e., free advertising space bartered for booth space at a trade show or free advertising space bartered for free personal computers. (See Barter, Exchange)

trade show
An event where a group of specialized manufacturers reaches a group of specialized buyers. It is a highly concentrated gathering of people who share an interest in some aspects of a business or profession. (See Exhibition, Exposition)

trademark
A distinctive identifying mark, words or logo of a manufactured product or service. Trademarks are protected when registered with the U.S. Patent Office.

transfer key
Lamination-type proofing system that uses a polyester base sheet.

Trojan horse
A program that promises to be something useful or interesting (like a game), but may covertly damage or erase files on your computer while you are running it. Trojan horses are not actually viruses because they do not replicate or spread to other files.

turnkey system
An entire computer system, with hardware and software, assembled by a vendor and sold as a package. The term turnkey implies that the system will do everything it is supposed to as soon as it is turned over to the user.

twisted pair
The most convenient and inexpensive sort of wiring for networks. It looks similar to the wire that plugs your phone into the wall jack. Though not suitable for handling heavy data traffic over long distances, network-hardware makers keep finding ways to boost the speed of these narrow pipes for sending data around an office.

two color
Printing in 2 colors - usually black and another PMS color. Inks which comply with SWOP, (Specifications Web Offset Publications), standards, Standard colors, (red, blue, yellow, green), are solid ink colors. (See Standard Color)

typeface
A specific name of a design of a full alphabet of characters, such as Helvetica, Times, etc.