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Advertising Sales Data Resources:
One critical function of sales and sales management is to capture information about clients so that you can manage your relationship with them.  This information should include the usual contact information like names, address, phone and email, and it should also have direct links to past history of spending – with your media and with the competition, and other information.  Click here to see a sample account information sheet.

Here are some software and services companies that may help you find the right service for your company:

Advertising Database provides a regularly updated database of advertiser and agency contacts and information on their spending and target audiences.  Learn more at: http://www.advertisingdatabase.com/

Advertiser Perceptions surveys advertisers about their point of view about, and experiences with and intentions to buy various media.  Learn more at: http://www.advertiserperceptions.com/

Competitive Analysis System supplies an online based database system to track your advertisers and your competitions advertisers providing you with Learn more here: http://www.go2cas.com/

Media Services Group; provides software solutions and training for media companies including the Advertising Manager database program to capture client and agency contact and purchase history information.  Learn more at http://www.msgl.com/

TNS Media Intelligence; an advertising unit and revenue tracking service tracking the largest advertisers and the largest media; television, radio, national consumer magazines and internet spending, that is available by subscription. http://www.tns-mi.com