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Advertising
Social Media Born With Seeds of Demise
https://www.socialmediatoday.com/news/the-history-of-social-media-infographic-2/559273/
Is This the New News-Business Model? 2
Soooo many times, it has been said that content is king. But how content is delivered, and how it’s bundled, is equally important. A king without an army is a very weak ruler, if ruling at all. The army around king-content is the tactical execution that distributes it, delivers it, […]
All Together Now: Environment Matters
Advertisers care about their results. Results are influenced by environment. Why don’t advertisers care about the environment their ads run within? More important, how can ad-sales executives induce buyers to care enough to pay for a premium environment? I have taught sales training and blogged on the idea that […]
Are You Using Media Research All Wrong?
News recently broke that Kantar, the media research company, is being shopped around with a billion-dollar-plus price tag. Media research is valuable. But too many media companies don’t get their money’s worth out of the their subscriptions to MRI or Neilsen or ComScore or name-the-syndicated-research for your medium. Most ad-sales […]
A True Story: Overcoming Objections for a Big Ad-Sales Win
Big sales come from hurdling big objections. “You are too small,” is one of those common, big, objections in the world of advertising sales. Big advertisers with big budgets want to make a few big purchases to accomplish their objectives. They often feel like buying your smaller, but very nice, […]
Sales Skills = Leadership Skills
Too often salespersonship is equated with manipulative tactics or worse. Real sales skills are leadership skills that are simple, available to all, and that work especially well in media sales. Yes, sales is leading customers like discussed in Selling Power on leadership mindset. But it’s much more than that. After all, leadership […]
Thank You Grey Dog Media
Almost two years later, still grateful. It’s not often that an ad-sales trainer or ad-sales consultant has the opportunity to work for a client, helps them achieve success, and gets a send-off as nice as this. Our success would not have been possible without the team we recruited and trained. […]
Fail Well! Build Your Success on Your Failure in These Three Ways
Fail well! Now there ‘s an idea. In Silicon Valley it’s often said that investors are happy to invest with entrepreneurs who have failed in the past, because they will have learned so much from the experience. If you are in the ad-sales business, failing to close deals is not […]
The Future of Quality Media is Subscriptions
Subscriptions will be the primary driver for quality media, because relying on advertising as the primary revenue stream puts publishers in competition with companies that don’t pay anything for content.
