Welcome to ambro.com
We provide winning media company strategy and tactical consulting. We employ our experience in advertising sales, media strategy and management, planning, and mergers and acquisitions, to help our clients achieve success with profitable growth and building the value of their businesses.
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Winning Strategies and
Immediate Results
Whether it is market positioning, sales management and training, cross-media packaging, promotion strategies, revenue forecasting, presentations or technical infrastructure planning, ambro.com has the experience and the resources to deliver a winning result.
We have drafted the business plans that expanded iVillage to a network strategy, launched Mediabistro.com, and Beliefnet.com, and we have consulted on strategy and tactics for a multitude of other online media businesses.
You have come to the right place to hire the savvy, the expertise and the energy that sold an unprecedented 16 page magazine ad-unit to Columbia Pictures, conceived and sold a one-hour TV special to Procter & Gamble that appeared 9 times on the Family Channel, put Child magazine on Adweeks ‘10 Hottest’ list, and plotted the strategy and positioning that made iVillage one of hottest early dot-com media successes. (more about us)
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Strategic Sales Tactics Training
When it comes to building a business nothing is as valuable as profitable market share growth. Strategic Sales Tactics (SST) Training gives your sales organization the tactics and skills to make more sales and gain market share. continue
Hybrid Media Sales Training
Many media companies, especially magazines and television are trying to sell online media along with their ‘core’ media. Hybrid Media Sales is an approach that helps media reps learn how to sell online WITH their ‘core’ media rather than against it. continue
An Advertising Sales Manifesto
Today, about a million executives are engaged in selling advertising in the United States. What once was a gentile pursuit is now a fiercely competitive game. Advertisers have more choices then ever before. To break through and to stand out in the forest of choices that advertisers see requires greater sales-person-ship than ever before.
Sales skills are not innate. They are learned. Some sales people do seem more ‘natural’ than others, but even they get better with experience and with learning. Our mission of to help you improve your own sales skills, and help you teach sales skills, and help you teach sales skills to your staff. continue |
Book Notes
Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith
This little book will help you sell advertising more than any other currently on the market. Advertisers don’t want to own the spots, or the banners or the pages we might sell them. They want to own the results of the advertising expenditure. And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue
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