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Strategic Sales Tactics Training Hybrid Media Sales Training Today, about a million executives are engaged in selling advertising in the United States alone. What once was a gentile pursuit is now a fiercely competitive game. Advertisers have more choices then ever before. To break through and to stand out in the forest of choices that advertisers see requires greater sales-person-ship than ever before. Sales skills are not innate. They are learned. Some sales people do seem more ‘natural’ than others, but even they get better with experience and with learning. Our mission is to teach you or your staff how to sell print or Internet advertising more effectively. We help you improve your own sales skills, and help you teach sales skills to your staff. Selling advertising is your most profitable revenue stream, if not your only one. Make it a priority to do it well. continue |
Web 3.0 is GETTING to PROFITABILITY In 2006 I did the first of my seminars for Media Industry Newsletter, where, for almost $1,000 per person, I discussed how to sell Internet advertising, and, in particular, how to sell print and Internet advertising together. I called it Hybrid Media Sales. The response to that seminar was so positive that I have done many seminars since then, and, in many cases, participants have hired me for consulting or to conduct internal planning or sales training seminars for their companies. Then MIN asked me to flesh out the seminar into a book. Here it is:
This book is an attempt to ‘can’ the popular Hybrid Media seminar and to more fully flesh out what it takes to become a successful online publisher. My goal was not just to show ‘how to sell,’ but how to sell profitability which requires a survey of the entire business model; how to configure the business from infrastructure to content to marketing and research to sales.
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