Welcome to ambro.com
We provide winning media company strategy and tactical consulting. We employ our experience in advertising sales, media strategy and management, planning, and mergers and acquisitions, to help our clients achieve success with profitable growth and building the value of their businesses.

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Winning Strategies and
Immediate Results
Whether it is market positioning, sales management and training, cross-media packaging, promotion strategies, revenue forecasting, presentations or technical infrastructure planning, ambro.com has the experience and the resources to deliver a winning result.

We have drafted the business plans that expanded iVillage to a network strategy, launched Mediabistro.com, and Beliefnet.com, and we have consulted on strategy and tactics for a multitude of other online media businesses.

You have come to the right place to hire the savvy, the expertise and the energy that sold an unprecedented 16 page magazine ad-unit to Columbia Pictures, conceived and sold a one-hour TV special to Procter & Gamble that appeared 9 times on the Family Channel, put Child magazine on Adweeks ‘10 Hottest’ list, and plotted the strategy and positioning that made iVillage one of hottest early dot-com media successes. (more about us)

Strategic Sales Tactics Training
We teach advanced skills for how to sell advertising. Strategic Sales Tactics (SST) Training gives your sales organization the tactics and skills to make more sales, bigger sales and how to gain market share. continue

Hybrid Media Sales Training
Many media companies, especially magazines and television are trying to sell online media along with their ‘core’ media. Hybrid Media Sales teaches media reps and management howhow to sell print, and how to sell Internet advertising WITH their ‘core’ media rather than against it. continue

Sales skills are not innate. They are learned. Some sales people do seem more ‘natural’ than others, but even they get better with experience and with learning. Our mission is to teach you or your staff how to sell print or Internet advertising more effectively.  We help you improve your own sales skills, and help you teach sales skills to your staff. Selling advertising is your most profitable revenue stream, if not your only one.  Make it a priority to do it well.  continue

Web 3.0 is GETTING to PROFITABILITY

In 2006 I did the first of my seminars for Media Industry Newsletter, where, for almost $1,000 per person, I discussed how to sell Internet advertising, and, in particular, how to sell print and Internet advertising together.  I called it Hybrid Media Sales.  The response to that seminar was so positive that I have done many seminars since then, and, in many cases, participants have hired me for consulting or to conduct internal planning or sales training seminars for their companies.  Then MIN asked me to flesh out the seminar into a book. Here it is:

Let me introduce Internet Sales Guidebook; Selling, Managing and Marketing Web 3.0 Media Brands.

This book is an attempt to ‘can’ the popular Hybrid Media seminar and to more fully flesh out what it takes to become a successful online publisher.  My goal was not just to show ‘how to sell,’ but how to sell profitability which requires a survey of the entire business model; how to configure the business from infrastructure to content to marketing and research to sales. 

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Other Book Notes