Blog


What Makes the World Go Around? Or How to Think About Cold-Calling

What, indeed, makes the world go around? The immutable forces of physics would be one answer. In our more prosaic world, and something I know more about, it’s the creative and destructive forces of the economy. Every day the sun comes up, it’s a new day of opportunity. New products […]


Trust is the Special Sauce of Advertising Sales

Traditional media must utilize better sales practices.  Digital media emphasizes the need for targeting to reduce waste, and social media to replace old-fashioned word of mouth.  Traditional media must emphasize the need for trust before targeting. Ask power-questions that get the client thinking about the importance of trust.  Then ask questions about how the client builds trust-building into their marketing efforts.  


That’s Where the Money Is: Fresh Opportunity for Ad-Sales in Banking

Since more and more customers interact with their bank using digital means, bank locations will be less important, and banks should be pouring more investment into marketing and advertising to attract the deposits that support growth. Advertising with trusted brands, is the starting point for building trust.  Consistency is another principle of trust-building. And advertising in print is especially important because it is a trusted medium, and print targets customers with money.


Use Social Media for Ad-Sales

Great ad-sales people never rest. When it comes to prospecting and engaging with customers, they seek an edge every day; rising earlier, making more calls, and gathering more information that will be useful to their prospects. While the days of cold-calling are not over, the Masters of Media Selling use […]


5 Ad-Sales Skills That Separate the Good From the Great

We teach these 5 secrets at ambro.com in our private customized sales training for major media companies, and skills we teach in the public Masters of Media Selling seminars I co-produce with MediaPost: 2 important secrets to getting more of the right appointments, one key to persuasion, and two objection-handling and closing principles.


Automated Advertising and Publishing Economics

Publishers can fight back and regain lost programmatic advertising revenue.  But success is not automatic.  If you are bewildered by the jargon Ambro.com has the solution for you…


Sales Teams Thrive on Trust

I once heard Duke Basketball Coach Mike Krzyzewski tell a story about the importance of trust in team-building. Perhaps more than any other endeavor, sales requires pushing through despite failure. Sales people and sales teams that have very high closing ratios could probably increase sales by approaching more prospects and lowering their win-rate. But criticism of failure reduces the risk-taking that is necessary for success.


Need for Digital Media Auditing: Fraud is Rampant

The solution of preventing advertising fraud by creating an approved list for advertisers to limit their advertising to will only solve 1/2 of the problem.  Advertising on known sites is a start.  But the traffic to those known sites must be verified to be real.  This is where auditing comes in.  


Why Can’t Ad-Sales Execs Close Big Deals?

Sales people lose sales when they are not trusted and respected, and they can’t communicate effectively with senior executives who have the final say. That is why tops ad-sales people need to bring value to the call;  not about their media, but new information or new perspective about the prospects market.