Daily Archives: July 25, 2019

Are You Using Media Research All Wrong?

News recently broke that Kantar, the media research company, is being shopped around with a billion-dollar-plus price tag. Media research is valuable. But too many media companies don’t get their money’s worth out of the their subscriptions to MRI or Neilsen or ComScore or name-the-syndicated-research for your medium. Most ad-sales […]