Daily Archives: January 4, 2018

5 Ad-Sales Skills That Separate the Great From the Good

We teach these 5 secrets at ambro.com in our private customized sales training for major media companies, and skills we teach in the public Masters of Media Selling seminars I co-produce with MediaPost: 2 important secrets to getting more of the right appointments, one key to persuasion, and two objection-handling and closing principles.

Automated Advertising and Publishing Economics

Publishers can fight back and regain lost programmatic advertising revenue.  But success is not automatic.  If you are bewildered by the jargon Ambro.com has the solution for you…