Daily Archives: February 7, 2019

That’s Where the Money Is: Fresh Opportunity for Ad-Sales in Banking

Since more and more customers interact with their bank using digital means, bank locations will be less important, and banks should be pouring more investment into marketing and advertising to attract the deposits that support growth. Advertising with trusted brands, is the starting point for building trust.  Consistency is another principle of trust-building. And advertising in print is especially important because it is a trusted medium, and print targets customers with money.