The Multi-screen Advertising Proposal: Will Your Team be Ready?

We’ve known for a long time that advertisers prefer a ‘complete solution’ with coordinated media elements in a media plan.  Media companies that can deliver a fully- integrated media proposal have an advantage in that competitive situation.  That is why developed the Integrated-Hybrid Media Sales Training courses some time ago.

Now, a study by the Association of National Advertisers, in conjunction with Nielsen, has some metrics for you on “multi-screen” marketing.  MediaPost reported that according to the survey only 20% of all campaigns are ‘multi-screen’ today.  But ANA executives say they expect half of all campaigns to be multi-screen by 2020. That portends a big change coming.

You don’t have to be a television company to synchronize a campaign with a TV media-buy.  Will your sales team know how to propose to synchronize ads on your the tablet-delivered site with the TV ads on the screen across the room? If not, you’ll be missing an opportunity.

About Daniel M. Ambrose

Ambrose, launched, corp. in 1994 to provide sophisticated strategy consulting and advertising sales training to advertising-driven media clients in the U.S. and abroad. Starting with the founding of and iVillage in 1995, has worked with hundreds of clients to help accelerate advertising revenue growth.