Daily Archives: December 20, 2013

Solving the Problem of Declining Ad-CPMs

In our capitalist world, prices of inventory are simply the result of the mysterious workings of supply and demand. The massive growth of the supply of inventory isn’t within the control of publishers. But they can and should develop a genuine plan to drive up demand for their inventory. How do you drive demand?

Masters of Media Selling: Advertising Sales Training Public Seminar