Print has not lost the values that make it important to loyal readers in any sector. Print is far more trusted than online, readers love the permanence of print and the experience of browsing through the pages of a favorite magazine discovering new ideas and products and services through advertising that they would never have searched for in a digital world.
Too many sales trainers take the “be like me” approach to teaching advertising sales. But there are successful advertising sales people of every size and shape, and of every personality. Successful advertising sales people, the ones who sell more then their competitors or more then their colleagues, make the extra sales because they do one or more of the 5 Secrets of Advertising Sales Masters