Daily Archives: February 8, 2019


Trust is the Special Sauce of Advertising Sales   Recently updated !

Traditional media must utilize better sales practices.  Digital media emphasizes the need for targeting to reduce waste, and social media to replace old-fashioned word of mouth.  Traditional media must emphasize the need for trust before targeting. Ask power-questions that get the client thinking about the importance of trust.  Then ask questions about how the client builds trust-building into their marketing efforts.