Daily Archives: February 8, 2019

Trust is the Special Sauce of Advertising Sales

Traditional media must utilize better sales practices.  Digital media emphasizes the need for targeting to reduce waste, and social media to replace old-fashioned word of mouth.  Traditional media must emphasize the need for trust before targeting. Ask power-questions that get the client thinking about the importance of trust.  Then ask questions about how the client builds trust-building into their marketing efforts.