The objective for the 10-minute sales call should be clear; to get the client to agree that there is enough interest to schedule more time. You’ll either get the extra time on the spot or get another meeting scheduled with proper time.
Consider the a famous scene from Jerry Magurie when Renee Zellweger said: “You had me at hello.” Tom Cruise had the opening right when he said “Hello, I’m looking for my wife.”
I can say with confidence that in today’s sales environment, opening your sales conversation with a show of care; preparation and knowledge of the prospects situation is what wins attention. Without attention you can’t close the sale.
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